Hyundai a big ‘Duh’ among Consumers

FOUNTAIN VALLEY, Calif., 03/31/2008 Hyundai Motor America (HMA) earned the highest ranking for consumer recall with its “Big Duh” year-end sales event advertising spots according to IAG Research, the TV ad effectiveness and program engagement company. IAG ranked auto commercials that viewers remembered most and liked best from November 1, 2007, to January 26, 2008.
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